Experts predict the biggest web design trends for the coming year.
What were the biggest web design trends of 2017, and what will be big in 2018? As last year drew to a close, we asked leading designers and studio heads to share their views, perspectives and predictions.
Just as when we brought you 10 huge graphic design trends for 2018, this isn’t about following the creative herd: it’s about taking stock of where the industry is right now. So whether you follow these trends or not, it’s useful to know what they are…
01. Web animation
“Animation can play a huge part in making ideas and interfaces easier to understand,” says interactive designer Chris Gannon. “In a world where everyone is in a hurry and time is short, animation can convey complex ideas in a short amount of time whilst at the same time engaging and informing.”
Bruno La Versa, senior digital designer at Lightful, agrees. “Storytelling and personality is something that new and old brands are working on in order to capture users’ attention, and animations are starting to play a bigger role in this,” he says. “Animations have shown and will continue to show the brand’s strength in our digital world, giving a strong personality to the brand, making it less static and more dynamic,” says La Versa.
02. More adventurous colours
“Over the past year we’ve seen an increase in the use of bold colours being used across digital platforms,” notes James Bearne, creative director of Kagool. One great example is that of DesignStudio‘s new branding scheme for The Premier League’s 2016/2017 season.
“A confident departure from the previous identity, the striking visual treatment didn’t stop at the website or its app; it came roaring onto the pitches with billboards, social media and more.”