Why get local SEO, and why is it important?

Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful with local SEO, you still need to invest a lot of time and resource in SEO. Google gets better with every algorithm update at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see natural growth in the the local area. More visibility – more traffic – more potential customers = more potential revenue. 

What is local SEO in English?

The acronym SEO stands for Search Engine Optimisation. Local SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in Local Google search results.  Organic traffic is driven to a website from clicks on these search results. The goal is to drive organic traffic to the website without having to pay per click (PPC).

What is an SEO friendly website?

One that loads fast, has good original content, is easy to navigate and is not loaded with multiple pop ups. In Short making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more.

If my website loads slow will it effect my SEO?

Yes, negatively, even more so today!

Why do I need SEO services?

The majority of internet users never search beyond the first page of Google. This means your potential to reach new customers and increase revenue lies in implementing an effective SEO strategy. Having a beautifully designed website will not be effective it if no one visits it. Sure, you can pay for ads, but organic search traffic is proven to yield the most benefit. The best way to make sure that your website is optimised is to hire a SEO expert!