Converting lookers to bookers
BLACKPOOL HOTEL MARKETING SPECIALISTS
At Media98 we want to work with hotels throughout the Fylde. We understand the importance of securing direct business and reducing third party (OTA) commissions. Your official website is your primary sales tool and needs to bring your property to life before the guest even arrives.
DIGITAL MARKETING FOR HOTELS
Digital marketing is essential to increase traffic to your official hotel website and in turn increase bookings. We specialise in all aspects of digital marketing. Helping to manage your online presence, create your brand personality and increase your revenue and bookings.
- Paid search
- Email marketing
- Social media campaigns
- Book direct campaigns
- Blogs and content marketing
- Search engine optimisation
HOTEL WEBSITE DESIGN
Web design for Blackpool Hotels specialist. In a world where hotel bookings can be carried out by a touch of a button on computers, smart phones and tablets, it has never been more important to have a website that attracts, impresses and converts lookers to bookers. Your website is your shop window, your brochure, your primary room sales channel and your lowest cost online channel.
A hotel website is a highly specialised selling tool. In its most basic form it comprises two pieces of software: the content management system (CMS) which controls the look and feel; and the hotel booking engine which facilitates the management of your room inventory and room rates. Ensuring both systems work seamlessly together is a complex and time-consuming task.
Media98 are experts in this field having been in the hotel industry in Blackpool for over 20 years. We know your website doesn’t just exist to look good – your website exists to generate direct business for your hotel.
While it’s vitally important to have a website that looks great with a super user experience, it won’t deliver business unless your prices are pitched correctly in terms of your competitors, product, demand etc.
HOTEL SEARCH ENGINE OPTIMISATION
Investing in your website content and user experience is essential, however if it can’t be found online then it won’t perform.
Using white hat search engine optimisation (SEO) techniques, we make sure your website ticks all the boxes for the ever changing search engine requirements.
From your website coding to local search, we’ll help your hotel get found.